posts from paradise

Corona. The most followed beer brand on Instagram. By miles.

Taking over the brand’s social copywriting responsibilities in February ‘17, I wrote lines for the core material; Posts From Paradise.

The feed grew by over 250, 000 followers during my tenure.

This is a very small selection of the 7, 835 lines I wrote throughout the 15 months.

CLIENT Corona
AGENCY
Wieden + Kennedy, Amsterdam

 
 
 
 
 
 
 

We also combed through many, many hours of pre-existing, un-used footage to create a series of gifs and videos.

 
 
 
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And then we made a bunch of GIF stickers because they’re so God damn popular with the kids these days.

 
 
 
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