posts from paradise
Corona. The most followed beer brand on Instagram. By miles.
Taking over the brand’s social copywriting responsibilities in February ‘17, I wrote lines for the core material; Posts From Paradise.
The feed grew by over 250, 000 followers during my tenure.
This is a very small selection of the 7, 835 lines I wrote throughout the 15 months.
AGENCY Wieden + Kennedy, Amsterdam
We also combed through many, many hours of pre-existing, un-used footage to create a series of gifs and videos.
And then we made a bunch of GIF stickers because they’re so God damn popular with the kids these days.