Jean-makers Denham make jeans quite well.
But in 2016 they decided they wanted some help from The Kennedys to help tell all of the other people how good they are.
Charged with providing a bag of tricks and to help make them think outside the box they’d been working on for so long, we took their tagline The Truth Is In The Details and actually told the truth in our proposed print campaign
This campaign didn't go live.
AGENCY Wieden + Kennedy (The Kennedys)
CREATIVE DIRECTOR Alvaro Sotomayor
ART DIRECTOR Emma Mållinen