WHERE WE COME FROM
Coffee wakes most of us up every day, yet most of us don’t know the first thing about where it comes from.
And that’s why JDE, the global name for what is more commonly known as Douwe Egberts, wanted to remind themselves and their employees where their roots are, in this case – Honduras.
As part of a new, developing sustainability plan, we visited targeted Honduran farmers during the harvest season to hear stories of what the coffee industry and their land has given them.
And we saw this as an opportunity – this was the best chance we’d get to honour the farmer that brings us the black stuff – so we created an homage over four films and a series of portraits.
CLIENT Douwe Egberts
DIRECTOR Robin de Puy
DIRECTOR OF PHOTOGRAPHY Maarten van Rossem
CREATIVE Thomas Walton
EDITOR Tim Roza
“My plantation is my passion. It is my second home. It is my second family.”
“To us our land is fundamental, and the coffee is fundamental. You could say the the land is my life.”
Alexis Omar Arita
“everything I have now is thanks to my coffee plantation. Everything.”