SAY it with milka

Milka likes to be nice – tender more specifically, and this Say It With Milka spot was about highlighting the nice things people do for each other that often get overlooked.

This campaign was made to promote Milka’s praline boxes across Europe, and to share the idea that these small little gestures of goodwill are better met with Milka-tasting appreciation than the usual head nod or cursory ‘thank you’.

Directed by Jean-Pierre Jeunet (Améiie, Delicatessen, A Very Long Engagement), this film sees Elena the postwoman wanting to make a scary bloke that looks a bit like Harry Potter’s Hagrid a little bit more happy, and in the process, he returns the favour.

Wieden + Kennedy Amsterdam
DIRECTOR Jean-Pierre Jeunet
PRODUCER Stijn Wikkerink
CREATIVE DIRECTORS Ed Olhagaray & Seb Partika
ART DIRECTOR Teresa Montenegro
COPYRWRITERS Christopher Cryer & Thomas Walton