The shirt never sleeps – fcb kit launch

In the build up to the 2017-18 La Liga campaign, Nike came to us to provide the digital and retail platform for FC Barcelona's kit launch. 

We teamed with Catalan artists to create the campaign based on the platform 'The Shirt Never Sleeps', for the game that never stops. 

AGENCY Wieden + Kennedy, Amsterdam
CREATIVE DIRECTORS Al Merry & Craig Williams
POST HOUSE Picture Farm


The Dieline


The campaign also made it across to Africa too,
with Johannesburg’s Kaizer Chiefs using the line,
though in Africa they don’t call it a shirt,
over there it’s a jersey.