The shirt never sleeps – fcb kit launch

In the build up to the 2017-18 La Liga campaign, Nike came to us to provide the digital and retail platform for FC Barcelona's kit launch. 

We teamed with Catalan artists to create the campaign based on the platform 'The Shirt Never Sleeps', for the game that never stops. 

CLIENT Nike
AGENCY
Wieden + Kennedy, Amsterdam
CREATIVE DIRECTORS Al Merry & Craig Williams
POST HOUSE Picture Farm

PRESS & EXTENSIONS

Minimalissimo
The Dieline
The-Dots

 
 
 
 
 
 
 
 
 
 
 
 
 

The campaign also made it across to Africa too,
with Johannesburg’s Kaizer Chiefs using the line,
though in Africa they don’t call it a shirt,
over there it’s a jersey.